It requires intelligence, sentience, and creativity, and is informed by culture, psychology, and what the document authors and editors wish to communicate and emphasize. The high-level page layout involves deciding on the overall arrangement of text and images, and possibly on the size or shape of the medium. It generally involves organizational principles of composition to achieve specific communication objectives. In graphic design, page layout is the arrangement of visual elements on a page.
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Consumer magazine sponsored advertisements and covers rely heavily on professional page layout skills to compete for visual attention.
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